Go Digi
digital literacy campaign

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OVERVIEW

Go Digi is a program that helps individuals and communities improve their digital skills. Using the Go Digi platform, learners connect with mentors and partners across the nationwide network.

CLIENT

Infoxchange and Australia Post

 

AGENCY

Webplace

01
Branding and original concept sketches

02
Responsive website internal screens (mobile)

The aim of the website design was to be clear, engaging, and accessible to an incredibly diverse audience, with varying degrees of digital literacy.

Oliver created a visual language that at its core embraced these users, providing genuine excitement and encouraging early take up. The project scope included branding, the program website, and video openers. Oliver was instrumental in devising the conceptual thread with the ensuing below-the-line campaign covering a wide range of event collateral.

03
Responsive website internal screens (tablet)

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05
Illustrations for campaign collateral

06
Facilitating a creative workshop

07
Art directing photoshoot